Client: Newsela
Agency: The Working Assembly
Design Director: Lawrence O’Toole
Designers: Kate Johnston, Alison Dyer

Brand refresh and product launch campaign for the educational company Newsela. Newsela is an innovative company centered around creating practical and accessible education tools that replace traditional textbooks with a massive interactive library of articles and literature available at any reading level.

Using a rich color-palette and minimalist typographic approach our team created a visual system that both maximized approachability and the joy of learning, while remaining restrained and simplistic enough to let the content hero on the platform.