Client: Newsela
Agency: The Working Assembly
Design Director: Lawrence O’Toole
Designers: Kate Johnston, Alison Dyer
Year: 2020

Brand refresh and product launch campaign for the educational company Newsela. Newsela is an innovative company centered around creating practical and accessible education tools that replace traditional textbooks with a massive interactive library of articles and literature available at any reading level.

Using a rich color-palette and minimalist typographic approach our team created a visual system that both maximized approachability and engage with our K-12 core audience, while remaining restrained and simplistic enough to let the content hero on the platform.